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Beyond Medical Care: Social Determinants of Health
The Social Determinants of Health (SDoH) refer to the non-medical elements that impact health outcomes. They encompass the conditions in which individuals are born, develop, work, reside, and age, as well as the broader set of societal forces and structures that shape daily life circumstances. These encompass economic systems and policies, development goals, social norms, social policies, prejudice, environmental changes, and political structures. The Centers for Disease Control and Prevention (CDC) has adopted this SDoH definition from the World Health Organization.
How to build digital solutions that stakeholders use?
There is no longer a truth in the adage, “if you build it, they will come.” Competition is fierce today, options are plentiful, and users are selective. Having a digital product that captivates your users’ interests and desires is essential to engaging them today.
Investing does not always lead to engagement.
This is a challenge we are intimately familiar with as a digital engagement company. We have seen companies invest millions in great digital tools, only to discover that patients and providers prefer to stick with their existing ways of doing things because the value added by the new digital tool is unclear.
Another important factor is the app’s content and features. If an app does not provide relevant, useful, and updated information, or if its features are not functional or useful, patients are less likely to use it.
Your digital product must demonstrate value to your audience if you want them to engage. Your patients need to understand how a new digital tool will dramatically ease their pain and make healthcare more convenient.